How to Get the Best Ad Results

Welcome to Ad Hints!

Every month we'll feature some advertising tips for your use to make your ad as effective as possible.

It is helpful to realize that Larchmont Chronicle readers scan the headlines and pictures of ads. They focus on those that appeal to their interests and curiosity.

Try using the following to increase your ad appeal:

• Target your ads to our local readership (check out the demographics page.)
  
  
• Make your ad EASY TO READ at a glance.
  
  
• Use high quality graphics and pictures that communicate your business image.
  
  
• Make your ad headline original and interesting.
  
  
• Make your ad visually different from your competitors so it stands apart.
  
  
• Use white space to separate your ad from editorial text.
• Give your ad elements breathing room - avoid a cluttered overcrowded look.
  
  
• Borders add visual punch and can create special holiday themes.
  
  
• Use this effective advertising principle: LESS IS MORE