|
Who are the LARCHMONT
CHRONICLE Readers
The avegage Larchmont Chronicle readers are well above average. If they own
their own home - and most of them do outside of the Park LaBrea complex - it
has an average market value of $482,000.
To qualify to buy a $485,000 home,
a family needs an income of $175,000 per year. Larchmont Chronicle readers
are able to spend. And they do. And they use the Chronicle for deciding how
and where.
The average Chronicle readers are married,
with families. They either own their own businesses, are
executives with major corporations or are professionals.
| Age |
|
|
Occupation |
|
| 0-13 |
21%
|
|
Professional |
49%
|
| 14-20 |
10%
|
|
Owner |
21%
|
| 21-34 |
21%
|
|
Clerical |
8%
|
| 35-64 |
32%
|
|
Retired |
22%
|
| >65 |
22%
|
|
|
|
The Larchmont Chronicle readers own their own homes (except
Park LaBrea residents) The average market value is $482,000.
| Family Income |
|
|
Housing Values |
|
| $25,000
- $75,000 |
18% |
|
$400,000-$600,000 |
28% |
| $50,000
- $75,000 |
33% |
|
$600,000-$800,000 |
26% |
| $100,000 - $500,000 |
32% |
|
$800,000-$1,000,000 |
22% |
| $500,000
plus |
10% |
|
$1 million-$2 million |
17% |
| $1,000,000
plus |
7% |
|
Over
$2,000,000 |
7% |
In the first six month of 2002 housing values in this area
ranged form $485,000 to $4 Million with the average home
costing $790,000
| Housing |
| Owner Occupied |
68% |
|
| Other |
32% |
|
| Purchasing decisions affected by Larchmont
Chronicle |
| Regularly |
52% |
|
| Often |
31% |
|
| Sometimes |
17% |
|
NOTE: Worth
Magazine survey showed that the Hancock Park area is
the eighth wealthiest Big City Neighborhood in the country.
|
