Larchmont Chronicle Reader Demographics

Larchmont Chronicle Neighborhood newspaper representing Hancock Park, Larchmont Village
Miracle Mile, Park La Brea Fremont Place in the Wilshire center area of Los Angeles. Local News and
stories about the local Los Angeles Scene. Historical informattion regarding the Larchmont Chronicle and
Hancock Park area. Founded in 1963 on Larchmont Bouelvard, Los Angeles, CA, California

Who are the LARCHMONT CHRONICLE Readers

The avegage Larchmont Chronicle readers are well above average. If they own their own home - and most of them do outside of the Park LaBrea complex - it has an average market value of $960,000.

To qualify to buy a $960,000 home, a family needs an income of $248,000 per year. Larchmont Chronicle readers are able to spend. And they do. And they use the Chronicle for deciding how and where.

The average Chronicle readers are married, with families. They either own their own businesses, are executives with major corporations or are professionals.

Age		Occupation
0-13	21%	Professional	49%
14-20	10%	Owner	21%
21-34	21%	Clerical	8%
35-64	32%	Retired	22%
>65	22%

The Larchmont Chronicle readers own their own homes (except Park LaBrea residents) The average market value is $960,000.

Family Income		Housing Values
$75,000 - $150,000	33%	$ 700,000-$1,000,000	38%
$150,000 - $500,000	42%	$1,000,000-$3,000,000	26%
$500,000 - $1,000,000	14%	Over $3,000,000	12%
$1,000,000 plus	11%

In the first six months of 2008 housing values in this area ranged from $850,000 to $4 Million with the average home costing $1,200,000

Housing
Owner Occupied	68%
Other	32%
Purchasing decisions affected by Larchmont Chronicle
Regularly	52%
Often	31%
Sometimes	17%

NOTE: Worth Magazine survey showed that the Hancock Park area is the eighth wealthiest Big City Neighborhood in the country.

Larchmont Chronicle
542½ North Larchmont Boulevard
Los Angeles, CA 90004

Editor & Publisher: Jane Gilman
Associate Publisher: Irwin Gilman

Admin

Information about the Larchmont Village, Hancock Park, Miracle Mile, Park LaBrea areas of Los Angeles, california. The larchmont Chronicle provides information, news stories, local events, advertising, real estate information, real estate listing advertisings, Los Angeles area demographics and other neighborhood news.