Larchmont Chronicle Story Archive

Larchmont Chronicle Neighborhood newspaper representing Hancock Park, Larchmont Village
Miracle Mile, Park La Brea Fremont Place in the Wilshire center area of Los Angeles. Local News and
stories about the local Los Angeles Scene. Historical informattion regarding the Larchmont Chronicle and
Hancock Park area. Founded in 1963 on Larchmont Bouelvard, Los Angeles, CA, California

July 30, 2010

NEW DIRECTOR TAKES HELM AT PETERSEN

Suzan Filipek

Buddy Pepp

A romantic wedding with city views, followed by a party among million dollar cars is among offerings at the Petersen Automotive Museum says new executive director Buddy Pepp.

Exhibitions of classic, historic and fast and furious cars, children’s programs and a car-related store are at the site, as well as a Johnny Rockets for burgers and shakes. “I plan more marketing to corporations, families, individuals to entice them to see what the Petersen has to offer,” said Pepp.

He aims to raise revenue by revitalizing special events, corporate and private donations and creating an endowment.

Pepp is a founding member of the Checkered Flag 200, the museum’s support arm. He has served on its executive committee since its inception, and has co-chaired philanthropic events at the Museum, including “Deuce Week” celebrating the 70th anniversary of the 1932 Ford; “Corvette Day,” and most recently, the first Petersen Garage Sale and Swap Meet.

Pepp replaces Richard G. Messer, who retired.

He became a “car guy” when working at a Union Oil station while at Beverly Hills High School. Soon after purchasing a 1950 Ford, he started a collection, which at last count numbered several hot rods, vintage sports cars, and a 1921 Ford fire engine—formerly used as a promotional vehicle by the National Fire Hose Corporation founded by Buddy and his father.

Pepp also co-founded Titan Industries, a manufacturer of industrial rubber hose, as well as Perimeter Industries, a manufacturer of boat dock bumpers and accessories. Titan was sold in 2008, and he continued with the company until 2009.

The Petersen Automotive Museum, 6060 Wilshire Blvd., is dedicated to the automobile and its impact on American life and culture using Los Angeles as the prime example.

Larchmont Chronicle
542½ North Larchmont Boulevard
Los Angeles, CA 90004

Editor & Publisher: Jane Gilman
Associate Publisher: Irwin Gilman

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Information about the Larchmont Village, Hancock Park, Miracle Mile, Park LaBrea areas of Los Angeles, california. The larchmont Chronicle provides information, news stories, local events, advertising, real estate information, real estate listing advertisings, Los Angeles area demographics and other neighborhood news.