Larchmont Chronicle Story Archive

Larchmont Chronicle Neighborhood newspaper representing Hancock Park, Larchmont Village
Miracle Mile, Park La Brea Fremont Place in the Wilshire center area of Los Angeles. Local News and
stories about the local Los Angeles Scene. Historical informattion regarding the Larchmont Chronicle and
Hancock Park area. Founded in 1963 on Larchmont Bouelvard, Los Angeles, CA, California

June 4, 2010

LOCAL PAWN SHOP FEATURED ON TELEVISION SHOW

Laura Eversz

HUELL HOWSER visited Brothers Collateral on Melrose.

Public television’s Huell Howser was shopping at Pavilions at Melrose and Vine when he was approached by Sylvia Gintel of Hancock Park who thought her family’s business, Brother’s Collateral Pawn Shop, would make a good subject for his show, “Visiting… with Huell Howser.”

He agreed. On the segment, which aired recently on PBS, Gintel leads Howser to the shop at 5901 Melrose Ave., where she introduces him to her sons Rudolph and Ernest. They took over the business from their father and his brother 30 years ago.

“Give me ‘pawn shop 101’,” Howser tells the brothers. “I’ve seen them in movies where people hock their most prized possessions to get money to tide them over.”

“Actually, nobody likes to give up prized possessions, Rudy tells him. “Our customers are mostly people who inherit things, or who need a short-term loan.”

“Our main business is jewelry,” Rudy points out
in the video. “But we deal in all sorts of things, and that’s what makes it interesting.”

“Pawn shops must be in your family’s blood,” muses Howser at the end of the segment. “And it must be great having your mom work here,” he added.

“It’s wonderful,” said Ernest. “She does so much more than the books. She takes care of us.”

“I’ll tell you what else she does,” enthused Howser. “She’s your p.r. and marketing director!”

Larchmont Chronicle
542½ North Larchmont Boulevard
Los Angeles, CA 90004

Editor & Publisher: Jane Gilman
Associate Publisher: Irwin Gilman

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Information about the Larchmont Village, Hancock Park, Miracle Mile, Park LaBrea areas of Los Angeles, california. The larchmont Chronicle provides information, news stories, local events, advertising, real estate information, real estate listing advertisings, Los Angeles area demographics and other neighborhood news.