Larchmont Chronicle Story Archive

Larchmont Chronicle Neighborhood newspaper representing Hancock Park, Larchmont Village
Miracle Mile, Park La Brea Fremont Place in the Wilshire center area of Los Angeles. Local News and
stories about the local Los Angeles Scene. Historical informattion regarding the Larchmont Chronicle and
Hancock Park area. Founded in 1963 on Larchmont Bouelvard, Los Angeles, CA, California

December 31, 2009

ROLLING GREENS OPENS ON BEVERLY BLVD.

Laura Eversz

IN ADDITION TO PLANTS, Rolling Greens’ new location on Beverly Blvd. will offer an assortment of gifts for the home.

Along with cocktails, dessert and live music, guests got a sneak peak at Rolling Greens’ second location at an opening celebration in December.

Founded in the mid ‘70s, Rolling Greens began as a nursery on wheels, its owners traveling by van each week from San Diego to Los Angeles selling locally grown plants, gardening materials and found objects to customers along the way. Eventually, the business grew so large that they moved out of the van and into a permanent location in Culver City.

In 2004, Rolling Greens, formerly only for the trade, opened its doors to the public.

The second location is now open for business in the historic Town Tire Company building at Beverly Blvd. and Gardner St.. Built in 1930, the structure was a food market before becoming the landmark tire company in 1963.

“I’ve had my eye on the Town Tire Company building for years and dreamed of opening a Rolling Greens in this incredible space,” said owner Greg Salmeri.

In keeping with the weathered character of the building, Salmeri meticulously restored the 5,455 square-foot space keeping the rustic character of beamed ceilings and exposed brick.

“We’ve expanded our offerings into home categories beyond what we offer at the Culver City location,” said Salmeri. In addition to the assortment of interior and exterior plants Rolling Greens is known for, the Beverly Blvd. location has an extensive assortment of gifts for the home including pottery, table linens, plates, gourmet foods, books, bedding, bath items and vintage accessories.

Customers will be able to take a break from shopping and enjoy tea service from the Algabar Tea bar, which will serve a Rolling Greens tea blend.

The new shop will also feature an Arrangement Bar, where custom-planted creations are assembled by “baristas” in collaboration with customers.

Rolling Greens, 7505 Beverly Blvd., 323-934-4500, www.rollinggreensnursery.com

Larchmont Chronicle
542½ North Larchmont Boulevard
Los Angeles, CA 90004

Editor & Publisher: Jane Gilman
Associate Publisher: Irwin Gilman

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Information about the Larchmont Village, Hancock Park, Miracle Mile, Park LaBrea areas of Los Angeles, california. The larchmont Chronicle provides information, news stories, local events, advertising, real estate information, real estate listing advertisings, Los Angeles area demographics and other neighborhood news.